Netflix it is adjusting prices in several countries. In fact, it's been less than a month since Netflix raised prices in Spain. The company dedicated to streaming video is looking to increase its income and, obviously, the focus is on the countries with the highest number of new leads. In addition to raising prices in certain countries, Netflix has a thought New rate exclusively for mobile users.
We have been able to learn this information thanks to the CEO of Netflix; or rather, a letter from Reed Hastings that he has sent to shareholders. It confirms that, as it had already been filtered, there will soon be a rate Netflix for mobile which, due to its limitations, will be cheaper. But in this letter to shareholders, from Netflix they anticipate that it will begin to be tested in India before entering other countries. Is Spain on the list? Although it is not specified in which countries exactly this new Netflix mobile rateYes, the bases or conditions have been laid for its launch.
Netflix will soon launch a new rate for exclusive use on mobile phones. Will we see it in Spain?
The condition for your launch in each market is precisely the ARPU Of each country. Must be less than $ 5. This value is calculated by dividing the total income achieved in each country by the number of subscribers to that country, without taking into account promotional prices or discounts, and not taking into account the users who are in the testing phase. It is an average value of the income that each user generates in the country and, as we mentioned, it must be less than 5 dollars so that, in that country, the new Netflix rate is launched only for mobile devices. It is not yet known what the arrival date would be, as is the function Netflix Party for mobile.
We do not know the ARPU in Spain, it is an internal data, so it is unknown for the moment if this rate will arrive in Spain, or not. Be that as it may, from Netflix they explain that India is the first market in which it will be released, and that it will serve as experiment to see the response from subscribers. Regarding the restrictions, it is understood that their use will be restricted to mobile phones, without support for chromecast, and that the resolution will be 480p as in the basic plan. It is foreseeable that this mode can only be used on a device in playback, although it is possible to log in on more computers with the same user account.
