Google ya ƙaddamar da wani aiki a bara da nufin yin haɗin gwiwa tare da masu talla don sake tunanin yadda samfuran za su ba da labari a wannan duniyar da ke da alaƙa. Wato yaya sabon tallan zai kasance. Ya tashi don sake farfado da sanannun kamfen ɗin talla ta amfani da sabbin fasahohi. Don haka, sabon aikin Art, Kwafi da Code, an haife shi don wannan dalili, kuma sakamakon farko na duk aikin shine murmushi volkswagen, aikace-aikacen da ke iya auna "murmushi" na tafiya mota, zama Volkswagen ko kowace iri.
Sauran sanannun kamfanoni irin su Adidas suma za su shiga cikin shirin, duk da cewa a halin yanzu, alamar motar ita ce ta fara ƙaddamar da aikace-aikacen ta, tare da taimakon masu haɓakawa na Google da kuma ƙungiyoyi da hukumomi na Volkswagen. Sun mayar da hankali ne wajen dawo da yakin neman zaben bara, inda suka dogara da taken "Ba nisan mil ba, shine yadda kuke rayuwa su", wanda ya zo a faɗi wani abu kamar "Kilometers ba su da mahimmanci, yana da mahimmanci yadda kuke rayuwa su." Don haka, sun ƙirƙiri wani aikace-aikacen da ke da ikon auna "murmushi", wanda ke ƙayyade yadda tafiya zai iya zama mai ban sha'awa bisa ga masu canji kamar lokaci, zirga-zirga, wuri, hulɗar zamantakewa, da dai sauransu. Kuma an ba da misali, inda doguwar tuƙi a ranar Asabar da yamma za ta iya samun “murmushi” fiye da tafiya a safiya mai gajimare a wurin dusar ƙanƙara.
A kowane hali, abin da ya fito fili shi ne cewa sun haɗa da ayyuka waɗanda ke juya al'ada, kamfen na yau da kullun zuwa wani abu mafi zamani. Misali, murmushi volkswagen yana ba mu damar raba tafiyar mu tare da lambobin sadarwar mu na Google+, buga hotuna ko bidiyon da muka ɗauka ko ɗaya daga cikin abokanmu, ƙara waɗannan ta atomatik zuwa taswira mai ma'amala inda zaku iya bin tafiyarku. Nan ba da jimawa ba za a sami aikace-aikacen a cikin nau'in Beta ɗin sa kuma yanzu muna iya neman damar zama farkon wanda za a gwada ta ta gidan yanar gizon da aka ƙirƙira don wannan dalili.
Nemi samun dama ga Beta na Volkswagen Smileage of Art, Kwafi da Lamba