Sonke siyazi ukuba i-Samsung yinkokeli yehlabathi ekuthengisweni kwee-smartphones. Ngokwedatha yamva nje, zombini iKorea kunye neApple ziyakhula ngokwemigaqo yokuthengisa isixhobo esiphathwayo, kodwa I-Apple ayikhuli ngokwaneleyo ukugcina umgama wayo ukusuka kwi-Samsung, kwaye ixesha ngalinye ifuduka ngakumbi yaseMzantsi Korea. Kwaye kukuba i-Apple ikhule nge-6,6% kwintengiso xa kuthelekiswa nekota yokuqala yonyaka ophelileyo, ukwanda kuncinci kwimbali ye-iPhone.
Makhe sihlolisise idatha, njengoko zithetha ngokwabo. Ngokutsho kwedatha ye-IDC yamva nje, i-Samsung ikwazile ukufumana i-32,7% yemarike ekupheleni kwekota yokuqala, ngaloo ndlela ifumene i-3,9% ngaphezulu yemarike xa kuthelekiswa nekota yokuqala yonyaka ophelileyo, kuthathelwa ingqalelo Ngaphezu koko, oku ukukhula kuphambi kokuthengiswa kwe-Samsung Galaxy S4. Ngokwenxalenye yayo, i-Apple yayine-23% yentengiso yecandelo kunyaka ophelileyo, ipesenti yokuba kulo nyaka iwele kwi-17,3% yemarike. I-Samsung ifumene amanqaku e-4 kwicandelo le-smartphone kunyaka omnye ngelixa I-Apple ilahlekelwe ngamanqaku angama-6.
Oku akuthethi ukuba i-Apple iyanciphisa inzuzo, ngokuchaseneyo. Ukuthengiswa kwayo kukhule nge-6,6%, kodwa ukukhula kwe-Samsung kufana nokuba kuphuculwe kwingeniso, I-Apple ilahlekelwa isabelo semarike. Ingxaki ngokuqinisekileyo kukuba i-Apple ingena ukukhuphisana nawe kuphelan terminal eliphezulu, i iPhone, ngelixa i-Samsung inxalenye yayo izama ukugubungela zonke iimfuno ezifumana kwimarike yesixhobo esihlakaniphile, ukufumana uninzi lweenzuzo zayo kwiifowuni eziphathwayo. Uluhlu oluphakathi kunye nenqanaba lokungena, isicwangciso esikrelekrele esiye sakwazi ukwandisa ukuthengisa kwayo ngokungekho ngaphantsi kwe-60% ngonyaka omnye.
Intsingiselo yemarike ye-smartphone
Kwaye yile ndlela i-Samsung ikhokelela ngayo ngasentla, kungekhona nje i-Apple, kodwa kunye ne-LG, i-Huawei kunye ne-ZTE. Kufuneka kwakhona kuqatshelwe ukuba zonke ezi zifumene isabelo semarike ngaphandle kwe-Apple, ngoko sinokuthi I-Apple ithengisa ngakumbi (njengabo bonke), kodwa ipeyinta kancinci nangaphantsi kwimarike ye-smartphone. Ukongeza, ngokutsho abaphandi, phakathi kwangoku kunye ne-2018 ii-smartphones ezisezantsi iya kuba sisicwangciso esiphambili seefemu zokwandisa ukuthengisa, ekubeni olu hlobo lwesixhobo baya kuphinda kathathu ngelixa izilo eziphakamileyo ngakumbi ziya kugoba kuphela. Ke ukuba i-Apple ayifuni ukuphulukana nedabi, kufuneka ithathele ingqalelo utshintsho olukhawulezileyo kwisicwangciso kwaye iqalise ukubonelela ngezixhobo ezingabizi kakhulu nezingafuneki kangako. Ukuba awuthabathi nyathelo, kangangoko kubuhlungu, sibona isiqalo sokuphela kwebhloko kwimakethi ye-smartphone.