BlackBerry, Inkampani eyayikade iyingxilimbela yaseKhanada kwihlabathi leefowuni eziphathwayo, namhlanje yinkampani nje ebona ukukhanya kufutshane nakufutshane ... oko kwesiphelo setonela. Nangona abaninzi banokuzisola ngokunyamalala kwale nkampani, i-Samsung kunye ne-Apple iya kuba ngabaxhamli ababini abakhulu kolu kuvalwa.
BlackBerry, ukwenziwa kweemobiles kuphelile
Kwaye asikuko ukuba iBlackBerry iza kunyamalala ngokupheleleyo. Yintoni ebonakala ngathi icandelo lokwenziwa kwe-smartphone liza kunyamalala, kunye necandelo lophuhliso lwenkqubo yokusebenza. Iintshukumo zamva nje zenkampani zinokuzama ukugcina liphila icandelo elinikezelwe kwezinye iinkonzo ezinje ngeBlackBerry Messenger, nangona kungayi kuba yinto engaqhelekanga ukubona ukuba bazinikele njani kwezinye iinkonzo zeselfowuni ezijolise kwihlabathi lobuchwephesha. Apho sele benokuncinci kakhulu ukwenza kwihlabathi lokwenziwa kwe-smartphone kunye nophuhliso lwenkqubo yokusebenza. NgoJulayi 2012, amanye amazwe abalulekileyo kwimarike ye-smartphone, njenge-United States, iSpain, iFransi kunye ne-Great Britain, anesabelo seenkqubo zokusebenza zeselula ezithengiswa kwiinyanga ezintathu zokugqibela ezahlulahlulwe phakathi kwe-Android, iOS, BlackBerry, Symbian kunye neWindows. Ifowuni. Inkqubo yokusebenza yenkampani yaseKhanada yayiphakathi kwe-6% kunye ne-11% kula mazwe. Nangona kunjalo, emva konyaka, amanani angcono kakhulu kwi-4%, kwaye kwamanye amazwe ayikho ne-1%. Asithethi ngee-smartphones ezisebenzayo, kodwa ii-smartphones zithengiswa kwiinyanga ezintathu kude kube nguJulayi wonyaka ohambelanayo. Nangona kunjalo, kubonakala ngathi inkampani yaseCanada iwele ebugxwayibeni.
I-Samsung kunye ne-Apple, abaphumeleleyo abakhulu
Kodwa bekungayi kubakho iindaba ezimbi kuphela malunga nokuvalwa kwecandelo le-smartphone yeBlackBerry. I-Samsung kunye ne-Apple iya kuba ngabaxhamli abakhulu kolu kuvalwa. Kwelinye icala, sifumanisa ukuba enye yezona ntshaba zinamandla ababenazo ziye zanyamalala. Mhlawumbi zazingenkulu kangako ekuthengisweni, kwaye zazisele zikwindawo emdaka, kodwa zazisenegama elinokuthi likwazi ukumelana nezigebenga zaseMzantsi Korea naseMelika. Ngoku olo phawu alusekho, kwaye abathengi abathembekileyo ababekade banabo abasayi kuphinda bathenge nezona zibi kakhulu zee-smartphones abazisungulayo.
Enyanisweni, kube nguBen Reitzes ngokwakhe, umhlalutyi waseBarclays, oye wakhupha inqaku kubatyalo-mali malunga nemarike yee-smartphones e-United States. Kule nto, wathi i-Samsung kunye ne-Apple babenomdla wokunyamalala kwe-BlackBerry, kunye nasekuthengisweni kweNokia, njengoko oku kungenza inani elikhulu labasebenzisi ngoku likhethe ii-smartphones zabo endaweni yeFinns okanye abantu baseCanada. Ngokwezibalo zakhe, i-Samsung kunye ne-Apple inokuzuza phakathi kwamanqaku amahlanu kunye neshumi kwisabelo semarike yee-smartphones.
Ezi datha kufuneka zifaneleke. Ngelixa ngaphambili besithetha ngedatha yokuthengisa kwiinyanga ezintathu ezidlulileyo, ngoku sithetha ngezabelo zee-smartphones ezisebenzayo ngeli xesha. Ukuthengisa kwiinyanga ezintathu ezidlulileyo kunokuba kubi kakhulu kwi-BlackBerry, kodwa loo nto ayisiyo ireferensi yee-smartphones ezisebenzayo okwangoku, zininzi iiBlackBerry ezisasebenza. Nangona kunjalo, kwiminyaka nje embalwa isabelo seBlackBerry ngokungathandabuzekiyo siya kuya ku-zero. Kwaye ekuphela kombuzo onokuthi ushiyeke ngowokuba zeziphi iinkampani eziya kufumana isabelo semakethi esikhutshwe ngabantu baseCanada. Ngokucacileyo, i-Samsung kunye ne-Apple, izigebenga ezimbini kwimarike, ngabaviwa abaphambili. Okwangoku, zizo kuphela iinkampani ezikwimo yokubonelela ngee-smartphones ezikwinqanaba eliphezulu kwintengiso yobuchwephesha. Kwaye i-Samsung yeyona ithatha ulawulo lwenxalenye enkulu yentengiso yee-smartphones ezitshiphu, eziya kuchaphazela bonke abo bathenge iBlackBerry ngexabiso layo eliphantsi.
Kuyo nayiphi na imeko, kusafuneka silinde kancinane. Kubonakala ngathi ukuthengiswa kweBlackBerry kwenye inkampani ayikavalwa, kwaye inkqubo inokwandiswa, kusasele ukufumanisa ukuba zeziphi izahlulo eza kuzithengisa, kwaye yintoni eza kuqhubeka ibe yile nto siyaziyo njengeBlackBerry.