I-Amazon iye yajoyina i-bandwagon yokuvelisa itekhnoloji ixesha elithile, ithatha ithuba lokukhuphisana neemveliso ezithengiswa kakhulu okwangoku. Wayesele ekwenza nge-e-books zakhe kunye neetablet zakhe Amazon Kindle Fire, Iimveliso ezichaze iinzuzo ezilungileyo kwinkampani, ngendlela yokuba ngelo xesha ukuqaliswa okunokwenzeka kwee-smartphones ngenye yeevenkile ezinkulu ze-intanethi ezikhoyo sele ziqikelelwe. Intlantsi yezo ndaba yaphela kancinci ngokuhamba kwexesha, kodwa kwezi veki lo mbandela uphinda uthathwe kwaye iindaba ezisifikelelayo namhlanje zezokuba. I-smartphone yexesha elizayo ye-Amazon iya kuba ne-4,7-intshi yesikrini sobukhulu kwaye oko kuya kufika kwisiqingatha sonyaka sesibini salo nyaka.
Besivile kwiiveki ezimbalwa ezidlulileyo ukuba i-terminal iya kuba nee-intshi ezi-4,3, kodwa namhlanje amahemuhemu afikelela kwi-intshi. 4,7 intshi, kwaye kubonakala ngathi i-Amazon iya kulahla ingcamango yokuqala ukususela ekubeni imarike namhlanje ifuna kakhulu kunye nezikrini kwaye ingaba mfutshane kakhulu xa kuthelekiswa nokhuphiswano: i-intshi ezi-4, namhlanje, sele ziphendule kwii-terminals zoluhlu zihla.
Kuye kwaba inani elihle leenyanga ukuba ulwazi luqale ukuvuza oko IAmazon yasebenza kwi-smartphone yayo, isiganeko esiya kuba nefuthe kakhulu kwimarike yeselula, kwaye namhlanje akukho nto eyaziwayo malunga nefowuni ezayo. Amazwi avakalisa ukuba kukho ukulibaziseka kwemveliso kukhulu kakhulu ukuhambelana nenkqubela phambili yetekhnoloji yentengiso ephathwayo, kwaye kungoko inkampani kufuneka yenze izigqibo ezinje ngotshintsho olukhawulezayo lwemilinganiselo yesikrini ukuziqhelanisa nayo. Konke oku ngokuqinisekileyo iya kutshintsha uyilo lwefowuni kwaye ibangele ukulibaziseka okukhulu ngakumbi kwinkampani, kuba utshintsho kwimilinganiselo yesikrini lunyanzela uyilo lwetyala ukuba nalo lutshintshe, okanye ukucinga kwakhona imiba efana nebhetri ye-smartphone.
Nangona ingekaqinisekiswa nokuba le smartphone iphetha isebenza nge-Android, kulula ukucinga ukuba iya kuba njalo, njengoko inkampani sele yenze ngeAmazon Kindle Fire, ukuphumeza isiko kakhulu Android imveliso. Yintoni elindelekileyo kukuba iinkcukacha zihloniphekile, kodwa akukho nto yokubhalela ekhaya, kwi-vein yeemveliso zamva nje Amazon, ekubeni isicwangciso sevenkile ye-intanethi kukuthengisa hardware endilisekileyo kumaxabiso endilisekileyo, ekufikeleleni kwezona pokotho zilinganiselweyo.