Ubhejo olutsha lukaGoogle lucace kakhulu. Bafumene iNest kwakufutshane phambi kokuthengisa iMotorola, kwaye akhange benze lutshintsho kwinkampani ukusukela oko bayithenga. Kubonakala kucacile ukuba ukubheja kweMountain View kuyaqhubeka kwihardware, kodwa hayi kwii-smartphones. Enyanisweni, banokuchaneka ngokupheleleyo kwaye iifowuni zidlulileyo.
Iinkampani ezinje ngeApple kunye noGoogle azinakukwazi ukusebenza kwinto wonke umntu asebenza kuyo, kufuneka zibe ngamanyathelo amaninzi ngaphambili. Ayikokungena kwimfazwe yee-smartphones, kodwa malunga nokwazi ukuba ikamva liya kuba yintoni, kwaye uqale ukuwenza. Ukuba awuyazi ukuba yintoni iNest, kuyakufaneleka ukwazi ukuba yinkampani injongo yayo ibikukuguqula indlu yethu ibeyiyunithi yobukrelekrele. Kwanoomatshini bokuhlamba kunye nezinye izixhobo banokuqhagamshelwa kwi-Intanethi, nto leyo ibiyindawo yeNest oko yazalwa.
Okona kulungileyo, abakatshintshi iqela elenza iNest iota enye, nto leyo ebonisa ukuba uGoogle uyabathemba. Kwaye ayisiyonto encinci, kuba yasekwa nguTony Fadell, oyi-CEO yangoku. Kwabaninzi inokuba igama elingaziwayo, kodwa ungomnye wabazali be-iPod, kwaye ikwanguye owadala ukuba ivili elichukumisayo eliphethwe ngumdlali. Wayengomnye wabo baqala ukusebenza kwi-iPhone, eyathi kamva yaguqula umhlaba wee-smartphones. Okubi kakhulu, kuzo zonke ezinye iinkampani, kukuba phezu kwayo uFadell ubonakala ekwazi ukudibanisa italente enkulu njengenjineli enekhono elikhulu lokuqhuba inkampani yakhe. Ezinye iinjineli ze-Apple zijoyine iNest, kwaye ngoku ziyinxalenye yeqela elisebenzela uGoogle.
UGoogle usenokungajongi kwii-smartphones, kodwa ke ezinye izixhobo ezikrelekrele ekufanele zibe zikamva. Rhoqo ngonyaka kukho iindaba kwihlabathi lee-smartphones, ezingafaki nto ikhethekileyo. Kuthekani ukuba wonke loo migudu ibinikelwa kwezinye iindawo? Kuthekani ukuba senza ifenitshala yendlu yethu yahlakaniphile? Ukuba kukho inkampani enokuyenza, kuyacaca ukuba yiGoogle, kwaye ukuthengwa kwe-Nest, kunye nokuthengiswa kwe-Motorola, kunokuba sigqibo.