Bayibiza ngokutshaja ngokukhawuleza. Ngokwethiyori, kwaye ngokweli gama, ukutshaja ngokukhawuleza kufuneka kube yintlawulo ehamba ngesantya esiphezulu kunesiqhelo, akunjalo? Kodwa nangona kunjalo, into enomdla kukuba iibhetri ezihambelana nobuchwepheshe bokutshaja ngokukhawuleza azihlali zihlawulisa ngesantya esiqhubekayo. Kwaye makhe sichaze oku ngakumbi kancinci.
Azilayishi ngesantya esingaguqukiyo
Ukuba kuthiwa ukutshaja ngokukhawuleza, kuyacaca ukuba kungenxa yokuba isantya sokutshaja siphezulu kwimeko yezi bhetri zihambelana nobu buchwepheshe kunakwimeko yeebhetri ezingatshajiyo ngokukhawuleza. Nangona kunjalo, njengoko bekutshiwo, kunomdla wokuba bangahlawulisi ngesantya esingaguqukiyo. Inokwenzeka njani loo nto? Ewe, okokuqala, masikubeke kwimeko. Ngokuqinisekileyo uke weva ukuba ifowuni ethile ephathekayo iyakwazi ukutshaja i-70% yebhetri kwimizuzu ye-30, okanye izinto ezinjalo. Ngamanye amaxesha usenokuba uve i-50% yebhetri kwimizuzu engama-20. Yaye ukuqiqa kunokuba lula. Ukuba yi-50% kwimizuzu engama-20, i-100% kwimizuzu engama-40, akunjalo? Kutheni bengathethi ngolo hlobo?
Kulungile kuba akunjalo. Ngokwenyani, ukutshaja ngokukhawuleza akuze kube njalo. Kwizigaba ezahlukeneyo ibhetri ihlawuliswa ngesantya esiphezulu, kodwa ayihlali rhoqo. Ngexesha lepesenti yokuqala yebhetri, amandla aphezulu okutshaja afikelelwa. Kodwa ukuya kwipesenti yokugqibela yebhetri, amandla okutshaja ayehla, into enengqiqo, kuba isenziwa ukuphepha iingxaki ezinokuthi zenzeke ngefowuni ephathwayo, kunye nokuqhuma. Nangona ibhetri yenzelwe kakuhle kwaye ayiqhume okanye iqalise ukutshisa, ukusebenzisa amandla aphezulu kakhulu okutshaja kuseyingozi, njengoko kungonakalisa kakhulu ibhetri.
Ke, kufuneka siqonde ukuba ukutshaja okukhawulezayo akusoloko kuhamba ngesantya esingaguqukiyo, kwaye kungenxa yoko le nto siya kufumana amanani angaqhelekanga njenge-50% kwimizuzu engama-20, kuba enyanisweni amandla alahlekileyo kwipesenti yokugqibela, kwaye ezi ziidatha Kungcono ukuba ungapapashi ukuba into ofuna ukuyibonakalisa sisantya esinokufikelela kuso ukulayisha.
