I-Amazon iphumelele ezintweni eziningi ezenzile muva nje. Ekuqaleni kuka-2001 kwaqala ukuzwakala amahemuhemu okuqala ayeka ukuthi inkampani yaseMelika yayisebenza kumakhalekhukhwini namaphilisi amabili. Ngokushesha ngemva kwalokho kwafika i-Kindle Fire, idivayisi ye-Amazon engamayintshi ayisikhombisa, okuhloswe ngayo ukudla okuqukethwe kwe-multimedia, okuhlanganisa amavidiyo, umculo namamuvi. Manje kubonakala sengathi abathandi nje kuphela imakethe yethebhulethi, kodwa futhi bangase babe nentshisekelo yokungena kuqala emhlabeni wama-smartphones.
Ngemuva kwempumelelo etholwe nge-Kindle Fire, okuwukuphela kwethebhulethi ekwazi ukukhipha ingxenye encane ye-iPad ye-Apple, kujwayelekile ukuthi enkampanini bazibone benesibindi esanele sokubheja ngamandla nakakhulu.
Futhi kungenxa yokuthi, nakuba ukwethulwa kwayo okuhle kulo nyaka kungaba amaphilisi amabili amasha, eyodwa kweziyisikhombisa nenye yamayintshi ayishumi, kungenzeka ukuthi kakade ihlola i-prototype entsha, i-smartphone, ebizwa ngokuthi i-Kindle Phone.
Njengoba i-Amazon ijwayele ukwenza, izogxila ohlotsheni lwedivayisi edayisa kakhulu okwamanje. Lokho abantu abakucelayo nabakufunayo, futhi bazokhawulelwa kumodeli ethile, ngokuphambene nalokho okwenziwa abanye abakhiqizi, futhi ngokuvumelana nalokho okwenziwa umdondoshiya onjengo-Apple. Futhi yimaphi amaselula athengiswayo njengamanje? I-Amazon izobe ihlola i-Kindle Phone okufanele ihlole, enesikrini sokuthinta esiphakathi kwamayintshi amane nahlanu, esingasebenzisa i-Android njengohlelo olusebenzayo, nakuba ine-interface ye-Kindle UI.
Uma yonke le datha iyiqiniso, idivayisi izongena ekukhiqizweni ekupheleni kuka-2012 noma ekuqaleni kuka-2013, futhi izofika emakethe ngaphambi kwamaphakathi nonyaka ozayo.