I-Google yethula iphrojekthi ngonyaka odlule okuhloswe ngayo ukusebenzisana nabakhangisi ukuze icabange kabusha ukuthi amabhrendi azozixoxa kanjani izindaba kulo mhlaba oxhumene. Okusho ukuthi, ukukhangisa okusha bekungaba njani. Wazimisela ukusungula kabusha imikhankaso yokukhangisa eyaziwa kakhulu esebenzisa ubuchwepheshe obusha. Ngakho, iphrojekthi entsha Ubuciko, Kopisha kanye Nekhodi, wazalelwa le njongo, futhi umphumela wokuqala wawo wonke umsebenzi uthi I-Volkswagen Smileage, uhlelo lokusebenza olukwazi ukukala "ukumomotheka" kohambo lwemoto, kungaba iVolkswagen nanoma yimuphi omunye umkhiqizo.
Eminye imikhiqizo eyaziwa njenge-Adidas izobamba iqhaza kulolu hlelo, nakuba okwamanje, uhlobo lwemoto lungelokuqala ukwethula uhlelo lwayo, ngosizo lwabathuthukisi be-Google kanye namaqembu okudala akwaVolkswagen nama-ejensi. . Bagxile ekubuyiseleni umkhankaso wangonyaka odlule, lapho bebethembele khona esiqubulweni esithi "Akuwona amamayela, yindlela ophila ngayo", elifika lisho into efana nokuthi "Amakhilomitha awabalulekile, kunendaba ukuthi uwaphila kanjani." Ngakho-ke, badale uhlelo lokusebenza olukwazi ukukala «ukumomotheka», okunquma ukuthi uhambo lungase lube mnandi kangakanani ngokusekelwe ezintweni ezifana nesikhathi, ithrafikhi, indawo, ukuxhumana nabantu, njll. Futhi isibonelo sinikezwa, lapho uhambo olude ngoMgqibelo ntambama libalele lungaba "nokumamatheka" kunohambo lwasekuseni eliguqubele endaweni eneqhwa.
Kunoma ikuphi, okugqamayo ukuthi bafake imisebenzi eguqula umkhankaso ojwayelekile, wakudala ube into yesimanje kakhulu. Ngokwesibonelo, I-Volkswagen Smileage kusivumela ukuthi sabelane ngohambo lwethu noxhumana nabo be-Google+, sishicilele izithombe noma amavidiyo esizithathele wona noma abanye esihamba nabo, sengeze lokhu ngokuzenzakalelayo kumephu esebenzisanayo lapho ungalandela khona uhambo lwakho. Uhlelo lokusebenza luzotholakala maduze enguqulweni yalo ye-Beta futhi manje singacela ukufinyelela ukuze sibe ngabokuqala ukuyihlola ngewebhusayithi edalelwe leyo njongo.
Cela ukufinyelela ku-Beta yeVolkswagen Smileage of Art, Copy and Code