Imishini egqokekayo izophumelela kulo nyaka, noma okungenani, yilokho okufunwa yizinkampani, ukuthi u-2014 unyaka lapho amawashi, amasongo nezingilazi ezihlakaniphile ziphumelela ukushintsha ama-smartphones kancane kancane. Nokho, idivayisi egqokekayo kufanele ibe kanjani ukuze uphumelele ngempela? Yiziphi izinkampani ezithola ukuqaliswa kwazo ngendlela efanele?
Ukuntuleka kokusungula izinto ezintsha
Okumangaza kakhulu kukho konke okwethulwe yizinkampani ezahlukene kule minyaka embalwa edlule ukuthi kuningi okusha okushodayo. Kude nokwakha idivayisi ekwazi ukuba nomsebenzi omusha, bakha kuphela amadivayisi anezici ezifanayo nalezo ama-smartphone esinawo namuhla asenazo. Kodwa-ke, usayizi omncane usho ukuncishiswa kwekhwalithi yezingxenye, amandla aphansi, futhi ekugcineni, idivayisi engasebenzi kanye ne-smartphone. Izinkampani eziningi zicabanga kuphela ngenzuzo yebhizinisi engaba khona, kunokuzama ukwakha umkhiqizo wezobuchwepheshe ongangena esikhundleni se-smartphone. Futhi akukho sizathu sokuthi izinkampani zenze lokhu, njengoba kungekho neyodwa yalezi ibhizinisi lomndeni elincike ekuthengiseni nyanga zonke ukuze ziphile. Eqinisweni, lawa mabhizinisi omndeni yiwo asanda kusungula izinto ezintsha kakhulu emhlabeni wezobuchwepheshe ngenxa yezinkundla zokuqoqa imali njenge-Kickstarter. Akukhona i-Samsung, noma i-LG, noma i-Sony, ngisho ne-Apple, eqhamuke nethuluzi eligqokekayo elenza okuthile omakhalekhukhwini abangakwenzi. I-Gear 2 yezinga eliphezulu inekhamera, isici esiphathwa ngama-smartphones, esingeyona ngisho ikhwalithi, futhi abaningi bayithola ingenamsebenzi ewashini. Kuyisampula yokuthi uzama kanjani ukufaka izinto ngaphandle kokusungula noma yini. Futhi akukhona ukuthi i-Samsung yenza okubi kakhulu kunabanye, ukuthi cishe bonke benza okufanayo noma okubi kakhulu.
Uma eshintsha iwashi, makube yiwashi
Kunomqondo izinkampani eziningi ezingawunaki, futhi azilungile. Uma iwashi elihlakaniphile lizoba iwashi, malibe iwashi. Imiphi imisebenzi ehlanganisa amawashi namuhla? Basho isikhathi, baphatha i-chronometer, ukuphakama kwesilinganiso esithile, ukushaya kwenhliziyo, futhi ngaphezu kwakho konke, abaningi banesitayela. Amawashi ahlakaniphile athulwe ashoda ngesitayela, futhi kwezinye izimo, awasho ngisho nesikhathi ngaso sonke isikhathi.
Uma sikhuluma ngezibuko ezihlakaniphile, noma amasongo, kwenzeka okufanayo. Kunabantu abathenga izibuko ngoba bedinga ukulungisa amehlo, kukhona abazigqokayo ukuze bagweme ilanga, kukhona nabanye abengeza kukho konke lokho ubuhle. Asikwazi ukuthola izibuko ezihlakaniphile ezingavumelekile kubo bonke, ngoba ngeke bayeke ukugqoka izibuko ukuze bagqoke i-Google Glass.
I-Google ibonakala ishaya ukhiye
Kuyo yonke into eyethulwe kamuva nje, i-Google ibonakala iyinkampani eyiqonda kangcono. Ngakolunye uhlangothi, sine-Android Wear. Iwuhlelo lokusebenza oluguqulelwe kumadivayisi agqokekayo, kodwa iqiniso liwukuthi akuyona i-Android njengoba siyazi yama-smartphone namathebulethi. Kuyi-Android enemisebenzi embalwa, futhi eqondile kakhulu. Umgomo wayo oyinhloko kuzoba wuwodwa, ukuba uhlelo lokusebenza lwamadivayisi agqokekayo, isikhathi. Akukho okudlula lokho. Bebeqinisile kulokho.
Ngakolunye uhlangothi, futhi bakha i-Google Glass yezinga eliphezulu. Kusukela kumahemuhemu, futhi kusukela kulokho wonke umuntu ayekulindele, i-Google Glass kufanele isivele ikhona emakethe, ekuqaleni kuka-2014. Kodwa-ke, abakabi, futhi kungase kudingeke silinde kuze kube sekuqaleni kuka-2015. Nokho, Baye futhi umemezele isivumelwano neqembu le-Luxxotica, elibhekele amabhrendi afana no-Ray Ban no-Oakley, ukudizayina ozimele be-Google Glass. Ngamanye amazwi, labo abafuna i-Ray Ban yokugqoka izibuko zomklami, bazokwazi ukucinga i-Google Glass. Ukugqoka okwakamuva ngeke kusho ukuthi kufanele uyeke imfashini.
I-Motorola nayo ilungile
Futhi okubonakala kungamanga ukuthi i-Motorola, manje esidayiselwe i-Google ku-Lenovo, futhi idale i-smartwatch esimangalisayo. Futhi okumangaza kakhulu ukuthi kuncane kangakanani okumangazayo. Ayilutho ngaphandle kwewashi elihlakaniphile njengalawa esesiwabonile kuze kube manje, kodwa ayindilinga, futhi anomklamo omuhle. Asazi ukuthi izoba ne-GPS yini, uma ngabe isikrini sizoba nokuthinta okuningi, noma sizoba nesibali. Kodwa lokho akunandaba, iwashi phela, futhi kukhona umehluko omncane phakathi kwewashi le-Motorola namawashi ohlobo lwe-Mondaine, isibonelo. Lawa mawashi akamuva aseSwitzerland athengwa i-nostalgia yomhlaba wamawashi, futhi iqiniso lokuthi i-Motorola ikwazile ukwakha iwashi elifanayo lisitshela ukuthi baqonde kahle kakhulu ukuthi umhlaba wezinto ezigqokekayo kufanele uqhubeke kanjani. Ngendlela, lokho kusenza sizibuze ukuthi ngabe iLenovo kungekudala izoba enye yeziqhwaga zemakethe. Izwe lobuchwepheshe beselula lizoshintsha, futhi yizinkampani kuphela eziqonda ngokugcwele ukuthi idivayisi egqokekayo kufanele ibukeke kanjani zizophumelela. Okwamanje, i-Google ne-Motorola kuphela ebonakala ihamba phambili, ngethemba ukuthi izinkampani eziningi zizojoyina uhlu.