I-Amazon sekuyisikhathi eside ijoyina i-bandwagon yokukhiqiza ubuchwepheshe, isizakala ngayo ukuncintisana nemikhiqizo ethengiswa kakhulu okwamanje. Ubevele ekwenza ngama-e-book akhe kanye nama-tablet akhe I-Amazon Kindle Fire, imikhiqizo ebike izinzuzo ezinhle enkampanini, ngendlela yokuthi ngaleso sikhathi ukwethulwa okungenzeka kwama-smartphone ngesinye sezitolo ezinkulu ze-inthanethi ezikhona kakade kwase kucatshangelwe. Inhlansi yalezo zindaba yanyamalala kancane ngokuhamba kwesikhathi, kodwa kulawa maviki indaba ibuye iqhutshwe futhi izindaba ezisifinyelela namuhla zithi I-smartphone yesikhathi esizayo ye-Amazon izoba nobukhulu besikrini esingu-4,7-intshi futhi lokho kuzofika phakathi nesemester yesibili yalo nyaka.
Besilokhu sizwa emasontweni ambalwa edlule ukuthi itheminali izoba nama-intshi angu-4,3, kodwa namuhla amahlebezi athi 4,7 amayintshi, futhi kubonakala sengathi i-Amazon izolahla umbono wokuqala kusukela imakethe namuhla ifuna kakhulu ngezikrini futhi ingase iwele kakhulu uma iqhathaniswa nomncintiswano: ama-intshi angu-4, namuhla, aphendule kakade kumatheminali ohla ehla.
Sekuyizinyanga eziningi lapho ulwazi lwaqala ukuvuza lokho I-Amazon yasebenza nge-smartphone yayo, umcimbi ongaba nethonya elikhulu emakethe yeselula, futhi namuhla akukho lutho olwaziwayo mayelana nefoni yesikhathi esizayo. Amazwi aphawula ukuthi kukhona ukubambezeleka kokukhiqiza okukhulu kakhulu ukuhambisana nentuthuko yezobuchwepheshe yemakethe yamaselula, futhi yingakho inkampani kufanele yenze izinqumo ezinjengokushintsha okusheshayo kobukhulu besikrini ukuze ivumelane nayo. Konke lokhu ngokusobala kuzoshintsha ukwakheka kwefoni futhi kubangele ukubambezeleka okukhulu kwenkampani, njengoba ukuguqulwa kobukhulu besikrini kuphoqa idizayini yekesi ukuthi nayo ishintshe, noma icabange kabusha izici ezifana nebhethri ye-smartphone.
Yize kungakaqinisekiswa ukuthi le smartphone izogcina isebenzisa i-Android, kulula ukucabanga ukuthi izokwenza, njengoba inkampani isivele yenza nge-Amazon Kindle Fire yayo, ukusebenzisa i-Android engokwezifiso kakhulu yomkhiqizo. Okulindelekile futhi ukuthi ukucaciswa kuhloniphekile, kodwa akukho lutho ongayibhalela ekhaya, emgqeni wemikhiqizo yakamuva evela. Amazon, njengoba isu lesitolo se-inthanethi ukuthengisa hardware ehloniphekile ngamanani ahloniphekile, lapho kufinyeleleka khona amaphakethe alinganiselwe kakhulu.