Uphando olwenziwa kumazwe aphambili aseYurophu (iSpain ayikho phakathi kwabo) kwaye iUnited States ityhila izinto ezintathu eziphambili: ukudlala kwii-smartphones kuqhume, inani labo bahlawulayo ukwenza oko liphindwe kabini kwaye uninzi lwabo benzayo. Banayo i-iPhone okanye i-iPad. Thina androids kubonakala ngathi zithanda izinto zasimahla ngakumbi.
Inkampani yaseNewzoo, emva kokwenza a uphando lwabantu abayi-17.000 evela eUnited States, eUnited Kingdom, eJamani naseFransi, kudityaniswe nengeniso yenyanga kunye nokukhuphela idatha yemidlalo engama-200 ephezulu kuzo zombini i-Android kunye ne-iOS, ifumene uthotho lweentsingiselo ezinokubumba ikamva lokudlala kwiifowuni eziphambili. .
Nangona baye babonisa idatha yelizwe ngalinye ngokwahlukileyo, iziphumo zixhaphake kakhulu kumazwe amahlanu ukuba sinokuthetha ngeentsingiselo zehlabathi. Into yokuqala abayityhilileyo kukuba Inani labadlali be-smartphone liyaqhubeka nokukhula. EUnited States, umzekelo, sele boyisile umqobo we 100 izigidi zabasebenzisi abasebenzisa isixhobo sabo esiphathwayo ukudlala. Isibini kwisithathu kubo sikwenza kwifowuni ephathwayo kunye nesithathu esiseleyo kwithebhulethi.
Kodwa umdla ngakumbi kukubona ukuba njani Umlinganiselo wabadlali abatshintshela kwimidlalo ehlawulwayo uyakhula. Abantu baseMelika baphinde bakhokela kulo mkhwa: izigidi ezingama-37 zabo basebenzisa iiselfowuni ukudlala bahlawule nokuba kube kanye ngomdlalo ukuza kuthi ga ngoku kulo nyaka. Oko kuthetha ukukhula ngama-36%. Kodwa amanani afanayo eYurophu, nangona amancinci. Ngaloo ndlela, kwiimarike eziphambili zaseYurophu ezifana ne-United Kingdom, sele sele i-23,9 Britons ehlawula imidlalo, ngokunyuka kwe-39%.
Inxalenye yokugqibela yolwazi lolona lubangela umdla. Nangona ukwanda kwabadlali kuqhelekile phakathi kwamaqonga amabini aphambili, i-Android kunye ne-iOS, ipateni yenkcitho yahluke kakhulu phakathi kwabo. Kuwo wonke umsebenzisi we-US Android ohlawulela imidlalo, kukho abasebenzisi abahlanu be-iOS abenzayo. Ngepesenti yengeniso, oku kuthetha ukuba i-Android imele i-16% yengeniso yeshishini lokudlala.
EYurophu ubudlelwane bubi ngakumbi. IiBrits zichitha amaxesha amathandathu ngaphezulu kwimidlalo ye-iPhone/iPad kuneefowuni ze-Android kunye neetafile. Kwaye eJamani naseFransi, ii-androids zide zisetyenziswe kancinci: ukuya kuthi ga kasibhozo ngaphantsi.
Iingcali zaseNewzoo zibona kuphela ingcaciso enye yalo mahluko umbi. Yintoni eya kuchaza impumelelo yokwenza imali kwiqonga iapile yile nkampani ifuna ukuba abasebenzisi badibanise iinkcukacha zekhadi letyala kwiakhawunti yabo, nokuba uya kukhuphela into ekhululekile, eyenza kube lula kakhulu ukukhupha ikhadi nangaliphi na ixesha. I-Apple ikwazile ukubona into evezwa lolu phononongo: ngaphezulu kwe-80% yenkcitho ayenziwa ekuthengeni imidlalo kodwa ekuthengeni kanye ngaphakathi kuyo.
Abanye banokucinga ukuba kukho abasebenzisi be-iOS kwaye ukuba unokudlala ngaphandle kokuhlawula, kutheni uchithe imali. Ingxaki kukuba oku kunokwenza eyona midlalo ilungileyo kunye nabadali abangcono bacinge nge-iOS ngaphambi kwe-Android xa besenza.
Ungayibona yonke idatha kwiNewzoo
Molweni nonke, ninjani, ndihlala eArgentina, eCordoba.