Sony Yenye yezo nkampani zingaphandle kwebhokisi. Ayilandeli umgca olandelwa ngumntu wonke, kufuneka ubondle ngokwahlukileyo. Kwaye, ngelixa i-Samsung ngoku ihamba phambili, kwaye i-LG, i-HTC kunye nabanye balandela, u-Sony uhlala egcina ifilosofi yakhe. Ukuqonda ukuba, eneneni, oku kunjalo, kufuneka ujonge izixhobo zabo kwaye ubone uyilo lwazo. Ngelixa ezinye iimpawu zenza iitheminali ezifanayo kakhulu enye kwenye, inkampani yaseJapan ikhetha ukwenza umahluko, kwaye oko kukhokelele kumanani amakhulu kwilizwe lethu.
Izolo bebebambe umsitho apho i Xperia T eSpeyin. Kuyinto eqhelekileyo kubo ukwenza olu hlobo lwenkcazo-ntetho, ngenxa yokuba bayenye yezona nkampani ziphumeleleyo zokuvelisa iiselfowuni elizweni. Ngapha koko, ngoku ikwindawo yesibini kwi-panorama ye-Android, ngasemva kwe-Samsung, engoyiswayo kwihlabathi liphela. Kodwa kuphawuleka kakhulu, ngakumbi kuba ezinye iinkampani, ezinje nge-HTC, zibona kuphela amanani azo ehla, okanye aziziboni zingaphakathi kwimakethi ye-smartphone yaseSpain kwaye zigqibe kwelokuba zivale iiofisi zazo kwi-peninsula, njengakwimeko ye-Motorola.
Inkampani yaseJapan, ngakolunye uhlangothi, ifezekisa amanani aluhlaza eSpain. Enyanisweni, icandelo leselula le Sony Kwilizwe lethu, ibhengeze ukuthengiswa kweeyunithi ezisisigidi zee-smartphones ezifakwe kwiipokotho zaseSpain kwisiqingatha sokuqala se-2012, kwiinyanga ezintandathu. Kwelo xesha lilodwa, intengiso ephunyeziweyo ngo-2011 iphindeke kabini, ngoko ke isiphumo esilindelekileyo xa wonke unyaka-mali ka-2012 sibalwa siya kuba ntle kakhulu. Isabelo sangoku se-Sony sezixhobo ze-Android eSpain yi-20%, inani elingenakuphikiswa.
Kuphela nje amaxabiso e-Samsung anyuswe ngenxa yokuba asefashonini. Ezinye iibrendi zimbi. Ke ngoko u-Sony ngoyena ubalaseleyo ngokomgangatho/umlinganiselo wexabiso.
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