Closer and closer, this is how Huawei is with respect to Apple when it comes to the mobile phone market, and all this taking into account that the data of the latest large launches of the Chinese company has not been counted. Those from Cupertino could soon lose their second place in the market, to be replaced by the Chinese company as a large mobile manufacturer. All based on the latest Gartner data.
Goodbye to the binomial Samsung - Apple
For a long time Samsung and Apple they dominated the market like Real Madrid and Barça in the Spanish league. However, the truth is that Huawei has been gaining importance, to the point that today we can no longer speak of two companies that clearly dominate the market. And it is that Apple is losing market share in a worrying way.
A company like Huawei is growing a lot, and they are already only 3 points behind those of Cupertino, with a current market share of 8,7%, according to data from the Gartner agency regarding the third quarter of 2016. Taking into account that Apple currently has 11,5% and that just a year ago the difference was almost 6 points, the calculation leaves us with a really promising figure. In a year Huawei it could catch up and surpass Apple if it continues on this path.
Huawei's great advantage in this case is that the company is not limited to simply being successful in China, as could be the case with other manufacturers, such as Oppo, who sell internationally but have their main core in China. Have a very important market in Europe, and now they have reached the United States, where they could gain a lot of relevance.
Huawei's success
Currently, Huawei is one of the few mobile phone manufacturers that has international activity, that promotes its mobile phones in all the markets in which it is present, that also does not have patent problems due to its large portfolio of registrations, and that continues to grow in a market that seems to have collapsed with the different smartphones. Perhaps a key to that is the different mobiles that they launch, ranging from the high-end to the basic range, with second brands like Honor that are also of the highest quality.
From a time to this part Huawei It has risen to a higher level, and next year we could see the Chinese company already competing face to face with Apple and even surpassing them in market share, something that could happen if the success is confirmed.