Instagram bet on expanding your reactions to the style of those you already have Facebook for a long time. The other reactions from the mother social network will be added to the classic Like, although it will be for their Stories.
Instagram will add more reactions for Stories: the Like will not be alone
All the Instagram Stories they are its most used format today. The ephemeral content has found a vein in this social network after shamelessly copying it from Snapchat, after Facebook was not able to buy that social network. So many new Instagram functions are focused on improving Stories, and we are once again in this case. Specifically, Instagram will add more reactions to the classic Like for your Stories.
And it is that the ephemeral format will add the same reactions that it already has Facebook for some time: I like it, I love it, It amuses me, It amazes me, it saddens me and it annoys me. These six states are already common in the daily use of Facebook and will be added to the other social network of the company. How will they show up? It seems that it will be very similar to what we can see in the Facebook or Periscope live streams, with the reactions floating like icons during the playback of a Story, and even the statistics being recorded in this regard.
https://twitter.com/wongmjane/status/1007984198030946305
It is not the first time that Facebook has cloned its own functions: Stories are the best example
Why replicate Facebook reactions on Instagram? The reason is very simple: because they work. In fact, it is not the first time that we see how Facebook decides to clone functions within its own ecosystem of applications, and the stories popularized by Instagram they are the best example. Today we can enjoy them - or suffer them - within Facebook itself thanks to Messenger; as well as within WhatsApp in the form of states.
Therefore, when deciding to take the reactions to Instagram, Facebook has followed a logical step and that could be expected. You have simply replicated what already worked for you on another of your social networks and are confident that it will work just as well. From there, they will be the users of Instagram those who decide if they like this new function and if they really want to use it and that it is part of the daily life of the most popular social network of the moment.
