Application Facebook Messenger It is one of the most used instant messaging apps due to the large number of users who have a Facebook account. In addition, when Facebook bought WhatsApp it was not clear if Facebook Messenger was going to disappear, the two apps would be merged, or the two would remain active. Now, it seems that Facebook plans to monetize Facebook Messenger, which could finally be paid.
Although, yes, in case finally Facebook Messenger was monetized, it seems clear that you would not have to pay, at least to install the application. WhatsApp, for example, is an application that we can install for free, and we can even use it without paying for a year, then having to pay an annual fee. The same is what could happen with Facebook Messenger, although it seems difficult that it is actually going to be the case, because this would imply the risk of losing a large number of users.
Mark Zuckerberg has already confirmed that the company's plan was for each of Facebook's applications to reach 100 million users separately, to then monetize those applications. Currently, Facebook Messenger already has 200 million users, and WhatsApp, which is also owned by Facebook, with 500 million users. Only WhatsApp, with the annual payment system, generates money, but not what an application that has such a large number of users should generate.
The fact that Facebook has hired David Marcus, president of PayPal, and has appointed him vice president of the Facebook Messenger division, confirms that, in effect, the company is going to monetize the application, and that this monetization is going to be really complex . In fact, it has been Mark Zuckerberg himself who has said that including advertising would be "the cheapest and easiest approach", but that is not the way they are going to follow. It therefore appears that the monetization of Facebook Messenger it will come, although it might still take a while.