After a year of testing exclusively for the United States, facebook watch it is launched globally. The video platform of the social network seeks to compete against YouTube and Netflix.
Facebook Watch launches globally: this is how it intends to compete in video against YouTube and Netflix
facebook watch it had been in testing for a year. The video platform has been dedicated to improving its offer and usability exclusively in the United States, seeking to discover how to hook people. Outcome? 50 million people use facebook watch as an alternative to traditional television, and the service has increased total viewing time fourteen times since the beginning of 2018.
In other words: facebook watch it works. Thus, from the social network they have decided to offer their service globally, considering that the moment has already come. And what do they offer? These are the keys:
- A place to discover new videos: From entertainment to sports to news.
- A way to keep up to date with the creators and brands you like: Videos from the pages you follow will appear first in the Watch feed. In this way you can personalize your offer.
- A home for your saved videos: When you save a video to watch later from the main feed, you can access it from Watch.
- Videos in which you can participate: The structure of Facebook Watch invites you to participate live, commenting or reacting to what happens. There are also trivia games that require the participation of the followers, for example.
With all this in his proposal, it is clear that since Facebook They aim to compete not only with YouTube, but with Netflix. We are talking about not only will there be entertainment videos, but you will be able to watch LaLiga matches (not in Spain) or even watch complete series.
Differences with IGTV in its proposal: classic format vs mobile consumption
It should also be remembered that this is the second video platform that Facebook has launched in recent months. Yes, Watch had been available in the United States for a year, but it arrives globally only a few months after IGTV. What are the main differences between the two?
IGTV focuses on mobile content. It offers vertical videos up to 4K resolution in a fast consumption format more oriented to compete against YouTube and its content more than reality. facebook watch It is a much more traditional bet, with horizontal videos of all kinds and conditions. In both cases, the corresponding video service can be accessed from the main Instagram or Facebook app.