Almost all companies are in a constant flow of ups and downs. Some stay up longer, and others find it harder to lift their heads. But the truth is that apart from those, there are also some that are beginning to take a trend and a direction from which it is very difficult to get them out. This is the case of HTC, which after its sales failures around the world, still has time to deliver bad news for the Latin American market. And it is that it closes its division in Brazil and they leave the smartphone market, which means that they will not sell more mobile phones in the South American country.
Without a doubt, this is very bad news for Brazilians, who will no longer be able to get hold of one of the Taiwanese company's devices. However, it is positive for other manufacturers, who will see one of their rivals disappear. What is happening to HTC is a really strong blow. They are betting hard to get good devices, but they are not able to catch up with their competitors and, apparently, they are not winning the public either. A company spokesperson said that "after analyzing their sales figures, they have decided to abandon the smartphone market in Brazil," so it is clear that the cause is the low demand for HTC devices in the country. carnivals.
They leave a big market
The news has an important impact due to the greatness of the Brazilian smartphone market. Although it may not seem like it, with figures in hand, 27 million citizens in Brazil have a smartphone. If we compare it with other countries in the world, we can see how they outperform such greats as France or Germany. For all this, the abandonment of the activity and the sale of HTC in Brazil represents a very important resignation to a large number of potential clients.
They will continue to support the Brazilians
The biggest fear of those who have already acquired an HTC device in Brazil is what will happen now with their mobiles. The Taiwanese company has ensured that it will continue to support all customers who have a brand device, both in terms of software and technical service. This means that if they need to repair it, they can do it through the company itself (although later we will have to see how they do this), and that they will also receive the latest firmware updates for HTC devices.