Instagram continues to develop Direct as a true instant messaging alternative. The next step will be to add voice notes as in WhatsApp.
Voice notes on Instagram: the social network will receive the popular WhatsApp function
All the voice notes have become one of the most popular methods of communicating through WhatsApp. With the mere use of a button always within reach, you can record your voice for as long as you want, sending it to the receiver instantly. Over time the function has improved, especially thanks to the lock recording button.
Now Instagram it also intends to appropriate this function. It has already been found within the application code and everything indicates that it will only be necessary for Facebook to activate the function from the server side for it to become available to all users of the most popular social network in the world.
In this image you can also see the button logo. Its appearance is similar to that of WhatsApp, but it has its own identity in line with the rest of the buttons on the social network.
Facebook follows its strategy of cloning inside and outside its ecosystem
With all this, it is clear that since Facebook They consider the strategy of cloning functions among all their services to be more than effective. The current popularity of Instagram is due to the fact that they could not buy Snapchat, which led to directly copy their Stories functions to share ephemeral content. Years later Snapchat seems to go aimlessly while Instagram is on the crest of the wave.
Those Stories have ended up also happening to Facebook y WhatsApp, in the same way that voice notes do now from WhatsApp to Instagram. In turn, this also responds to a particular strategy with Instagram that we have been seeing over the last few months.
And is that so much Direct as IGTV They were born from Instagram, but the company is trying to place them as independent applications that attract even more public. It is because of this that, depending on the territory, it is possible to download Direct as a solo app, exclusively dedicated to person-to-person or group contact. Adding voice memos makes even more sense this way, since Instagram Direct has to be able to compete with the rest of the clients available in the Android mobile phone market.
