App downloads and purchases have increased during the second quarter of 2018. Facing the two app stores, the Play Store exceeds App Store downloads, although the story changes if we talk about the money that each person spends.
The Play Store exceeds the Apple App Store in downloads: a 160% difference
App downloads and purchases have increased by 15% and 20% respectively during the second quarter of 2018. These data refer to the whole of the Play Store de Google and App Store de Apple Lossless Audio CODEC (ALAC), referring to the same period during 2017. From here on, there are two clear differences between consumer behavior, depending on the operating system used.
If we start with the Play Store, its users download many more applications than those of iOS. Specifically, the difference is set at 160%, which represents an increase of 25% compared to the previous quarter. The main territories that have motivated this growth are India and Indonesia, regions in which Google is investing a lot of resources, the maximum representation of which is Android Go. In addition, an increase in downloads in games was detected, video editing apps y sports apps.
People spend more money on the App Store, but the difference is getting smaller.
If we look, however, at how people spend their money, the truth is that users of iOS buy more apps than Android. The difference is marked by 80%, a figure lower than the 85% of the previous quarter. Although little, the distance is reduced, but the difference in behavior between the consumers of both platforms is clear. Sports apps were, once again, some of the main drivers of the 20% growth in app spending. One factor that has influenced this has been the F2018 Soccer World Cup, which has been used by advertisers to place their applications.
Top applications by downloads and by spending
Finally, the application tops. The report of App Annie ends up offering a top with the most downloaded apps across the two platforms. You can see them in the following image:
Facebook dominates almost unstoppably, taking four places in the top 5 for app downloads. Similarly, the following top shows the apps in which the most money has been invested, either through direct purchase or through microtransactions. highlights how Pokémon Go continues to compete two years after its launch:
