According to a latest report, the app Google Maps It is used by almost a billion users per month. Mountain View has just announced that they want to take full advantage of the potential of this development and, therefore, localized ads will be included for both the Android and iOS versions.
In this way, when using this program, warnings will appear, specifically when carrying out a search, in the bottom of screen. In them, you will see a title, a space with a small text (the usual explanatory) and, finally, a direct web link. Of course, it is indicated that if the user wants to know more information about it, he can get it within the application itself by sliding his finger up from the notice. We leave some screenshots in which an ad is seen on Google Maps.
According to the company, this is done to give a better service to users, who increasingly use this application to find different places and businesses. Not bad as a "reason" for the public, but the truth is that the potential for income and impact for advertisers is very high, so they have opted to take advantage of it. Yes indeed, we will have to see how users accept this, since to date Google Maps was one of the few services that could be considered virgin of this type of "add-ons" from the company.
A perfectly adapted design
The structure of the ads takes perfect advantage of the new design that Google Maps has in its last update, and everything suggests that the Mountain View company I had already planned the arrival of the announcements when it was made public. The truth is that it seemed that this development would always be outside of Google's advertising campaigns, but it is clear that it will not be. If you have in mind to use this new option, in this link it is possible to know some additional details regarding what the advertisements look like and what they offer.