From WhatsApp they continue to implement new functions with which to expand their identity as a service platform. Now they have started to activate their service on both iOS and Android WhatsApp Pay, which will allow you to make payments and send money through the instant messaging application.
WhatsApp Pay: pay through WhatsApp
The omnipresence of WhatsApp allows the service to be easily expanded. A user base as large as yours is a competitive advantage, and like other apps, WhatsApp can be its own ecosystem. Rivals like WeChat They already use all kinds of accessory experiences to combine chatting from day to day, and WhatsApp is moving in its own direction to be a platform that businesses take into account.
After the launch of WhatsApp Business, it is the turn of WhatsApp Pay, the option to send money through the application of Facebook. It stands out for being an extremely simple method to carry out: once you add your bank account, it will be enough to send money in the same way that you send a photograph or a document. By clicking on the clip, the payment option will replace the camera (which will remain one tap away on the main bar) and you will quickly send money.
Expanding the WhatsApp business
As we have said, it has been a few weeks since WhatsApp He launched WhatsApp Business, a new version of the application aimed at business. Its creation is the result of the use that many SMEs give to the base app - at the launch it was specified how 80% of companies use it in Brazil. Thus, WhatsApp makes life easier for businesses and, incidentally, takes a slice. WhatsApp Pay It is moving in the same direction, and it is not difficult to see how the integration of both services can be very beneficial. It is not only about contact with customers, but about the possibility of getting paid instantly.
Furthermore, WhatsApp can be a very direct competitor of PayPal, since it makes payment even easier. Your account only depends on your mobile phone, which in turn will speed up purchases from these devices. After a year of testing in India, it seems clear that the method is also secure, which should reassure most users concerned about data theft. WhatsApp continues to expand as a service platform, and it only remains to be seen what more surprises await in 2018.
