The Wall Street Journal stated today in one of its articles that Motorola was going to close its factory in Texas, United States. A representative of Motorola has confirmed it. At the end of the year the factory in the United States will be closed. Smartphones with the 'Made in America' stamp will no longer be sold. What will happen to MotoMaker?
There has been no official news from Motorola regarding the MotoMaker smartphone customization platform. Initially, the US factory was created so that smartphones could be manufactured following the customization that the buyer had chosen, shipping to the buyer in just two days. But of course, that was in the United States. They had arrived rumors that the MotoMaker platform would arrive in Europe throughout this year. Now, all of that is up in the air. Initially the factory had 3.200 employees, but currently they only had 700 employees.
Lenovo's purchase of the company has been decisive for the closure of this factory. Motorola created that factory to sell the product with added value, and it was made in the United States. Lenovo is a Chinese company, and now that they plan a much more global expansion, it matters little in Europe that the smartphone is made in the United States.
With the closure of the factory, we do not know if the MotoMaker platform will also be closed. It seems that the company is modifying the personalization possibilities of smartphones, and instead of allowing a large number of details to be personalized on smartphones, it would reduce everything to the cases. That is why they would have focused on wood and leather cases. The launch of MotoMaker in Europe probably meant that these smartphones had to be manufactured in China, and not in the United States, and that is why we think that the closure of the United States factory should not affect the launch of MotoMaker in Europe, or even its permanence. of the platform in the American country. In any case, we will still have to wait. What seems clear is that it is Motorola's first step as a company that is already part of Lenovo.
Source: Wall Street Journal
What luck, in the USA there are still factories to close ...