It may mean the resurgence of a historic company like the North American Motorola or maybe the owner's last attempt Google for relaunching a brand that has not reaped the expected results for years. Be that as it may and just when it seemed that the Motorola XPhone It was becoming the best kept secret of the firm, it makes an appearance again through an advertisement in the American press. Even so, everything related to this smartphone is still surrounded by a certain halo of mystery, but what does seem certain is that it will be a highly customizable device.
Under the motto 'Designed by you. Assembled in the USA ', Motorola's advertising campaign outlines two of the main objectives of this smartphone. In the first place, it confirms that the terminal will be developed and assembled entirely in the land of 'Uncle Sam' - with the consequent nod to the patriotic sentiment of some Americans equipped with telephones manufactured on the other side of the world -, while, on the other hand, heralds the imminent arrival of a revolutionary device in which the user will take control of its design.
Unfortunately, the announcement does not detail much more information about how customizable the Motorola X Phone will be and does not even go into explaining whether the user will be able to vary its internal specifications or everything will remain in the customization of the external design.
With everything and with this, the marketing campaign has already achieved a large part of its objective, which is none other than to attract attention and create expectations about a smartphone that could be a before and after in the world of mobile telephony since If confirmed, it would become the first device that would put the choice of hardware in the hands of the user; something restricted to date to computers, but that had never been seen in this type of terminal.
Until Motorola is happy to reveal the surprise definitively, we will have to settle for two other things that if the announcement is released: the new and colorful logo of the company and that we will not have to wait too long to be able to face it face to face with it. new Motorola X Phone.
Interesting, although it seems to me that it would be more expensive for Motorola to modify external aspects of the phone compared to internal ones since in the first case I would need 3D printers to be able to make housings to the taste of the clients and different types of paint and it does not seem to me that the material is as resistant as the one you have used in your previous devices in addition to losing the water resistance that it has had, on the other hand the internal aspects only differ in the storage capacity, RAM memory and processor, aspects that depend on products already made , purchased wholesale at good prices and that can be changed without major problem in each device.