HTC may not release more mid-range smartphones

HTC is one of the companies that makes the best smartphones. However, its success in the market is not at the level of companies like Samsung and LG. HTC's new strategy for 2015 could be to ditch the mid-range phones, and focus on the high-end smartphones of the high quality they make.

In this last quarter, HTC has not launched any mid-range smartphone. The company has opted for the HTC Desire Eye, and for the HTC One M8 Eye, two high-end smartphones that, although they are of different levels, neither of them can be considered mid-range, as their technical specifications are high. quality. And actually, that could be the future of the company for 2015. There are several companies that are opting for new strategies for next year, such as Samsung, which would reduce the number of different smartphones it launches, and HTC as well I would opt for a similar strategy. Of course, in the case of HTC, reducing the number of different smartphones it launches also means stopping launching smartphones from a specific range. In this case, it would be the mid-range.

Apparently, the company would no longer launch any more Mini versions of the flagships it launches each year. These smartphones usually have a similar design, the same manufacturing materials, although with a smaller size and with lower technical specifications. Their price is also lower, but the truth is that they are notably more expensive than other smartphones on the market that have similar technical specifications, but are not called the company's flagship. In general, we never like the mid-range versions of the flagships, as their quality / price ratio is never usually the best. In addition, the fact that HTC decides to focus on high-end smartphones also seems to us the best because these companies cannot compete with others such as BQ, Xiaomi or Motorola, willing to market smartphones with much lower prices, such as This is the case of the Motorola Moto G 2014, which even already has Android 5.0 Lollipop. High-end is HTC's real deal.