Google continues with its strategy in the world of smartphones, with its own factory, Motorola, which creates smartphones with a brand other than Google, and its own brand for smartphones manufactured by third parties, which is Nexus. In addition to the Google Edition. The logical consequence of all this tangle would be the disappearance of the Nexus brand.
And all this stems from everything we know about the new LG V510. Until now, we knew it was a tablet that, although manufactured by LG, would be from Google. That took us to a unique end, and that is that it was a Nexus 8. However, the photography of the new LG V510 of which we have spoken today, has made the vision we had of the future of Android and Google change. And it is that, most likely, it is and LG V510 is finally an LG tablet, an LG G Pad 8.3, but a Google Edition version. And that leads us to very clear conclusions, and that is that the Nexus brand could be close to disappearing.
At the time, we considered that the future of the Nexus brand was clear. LG, Samsung, or whatever company it was, would continue to manufacture Google's smartphone until the company finally bet on Motorola as a manufacturer. Motorola has already launched smartphones on the market that are at the level of a Nexus, so it seems obvious that Google can already opt for the American division to take care of its smartphones. Except for one aspect that you have to be very careful with and that is what probably leads to this situation.
Antitrust Laws
Google has to fight government agencies that they may consider engaging in monopolistic practices. Having the most expanded operating system in the world, offering it to other companies and making them depend on that system, and then launching their own smartphone, does not seem too fair for others. Suddenly, Google would not only offer the operating system for free, but would also launch the smartphone, without counting on the others. And on top of that, with faster updates and more optimized software.
Google's path could be clear. They do away with the Nexus brand, and allow other companies to launch smartphones that are Google Edition, while they themselves maintain their own Motorola. In that way, it could appear that Motorola is a separate brand from Google, although it is not quite so, and they would let other companies make phones that have the Google certificate, being these the ones that develop the software. Thus, they could avoid monopoly complaints, something vital, since Google is always in the crosshairs of the government agencies responsible for these issues.
I think the editor has made a mental straw of milk.