Xiaomi repeats success and sells 100.000 Red Rice in four minutes

Xiaomi repeats success and sells 100.000 Red Rice in four minutes

The fact that Xiaomi It is a brand with a very good acceptance in China and in practically all Asian markets it is not a statement that can surprise anyone at this point. In fact, we are almost used to exhausting each batch of new smartphones that it puts on sale in times that are almost more typical of the pit stop of a Formula 1 than of the commercialization of mobile devices. But of course, if something works, do not touch it, so the new house of the former vice president of Android, Hugo Barra, has once again achieved new success, selling 100.000 units of the Red Rice in just four minutes.

The data of the firm known as' la Apple Lossless Audio CODEC (ALAC), of China 'are still good and, despite outbreaks of momentary concern such as when exploded a Xiaomi Mi2 injuring its owner, the successive records with which the company markets its terminals are quickly set. For example, the 86 seconds it takes you to sell another 100.000 units of the Xiaomi Mi3.

Xiaomi repeats success and sells 100.000 Red Rice in four minutes

Xiaomi Red Rice: Quad-Core 1,5 GHz and 4,7-inch screen for $ 130

The sale of this first batch of Xiaomi Red Rice with network support WCDMA practically as if it were churros is something quite understandable if we take into account that the number of devices put on the market is small - Xiaomi has to remove packages of 100.000 units every so often -.

On the other hand, we must not forget when looking for a reason for so much speed, that we are talking about a smartphone that for a price of just over U.S. dollar 130 - slightly less than 97 euros to change - offers us a MediaTek MT6589T quad-core ARM Cortex-A7 processor at 1,5 gigahertz, 4,7 inch with HD 720p resolution, four gigabytes of internal storage and one main camera with eight megapixel sensor. All this working under the mandate of MIUI, the version that the company itself achieves by customizing 4.2 Android Jelly Bean at will.

The main problem that potential western buyers of one of these sweet-tooth smartphones encountered Xiaomi, is that the Chinese firm does not sell its terminals outside its market of origin, so we had to risk acquiring them through distributors who take advantage of the opportunity to inflate prices as much as they can or put us in the hand of direct import from the Asian giant - with the risks that this entails -.

In the specific case of Xiaomi Red Rice - also know as Hongmi, by the way - we also had the problem that it had been launched in principle with 3G support only for the network TD-SCMA from China, which became a major problem when acquiring one from Europe since the terminal would not be compatible with the majority network in the old continent. Now and thanks to the launch of this first batch with support WCDMA - which in principle is the network used by the operator China Unicom - it would not be surprising if a good number of smartphones traveled beyond the Great Wall.

Xiaomi repeats success and sells 100.000 Red Rice in four minutes

Source: CNet Via: PhoneArena


  1.   Chamlion said

    Where do they sell it so cheap?


    1.    Jose M. Lopez said

      Dear Chamlion:

      The price of 799 yuan (approx. $ 131) is with which Xiaomi has put the Rice / Hongmi Network on sale in China, as reported by the source cited in the news http://asia.cnet.com/xiaomis-first-batch-of-wcdma-hongmi-sells-out-in-just-over-4-minutes-62222877.htm

      Thank you very much for reading us and for your message.

      A greeting.


      1.    Chamlion said

        Thanks for your answer. The question was because I have been looking and the price I see is more or less about 130 but Euros, which has been about 170 - 175 $


        1.    Jose M. Lopez said

          Yes, we have also included that in the news by pointing out the surcharge included by the distributors. It is the price to pay for the fact that Xiaomi does not sell outside its local market. Let's hope that the arrival of Hugo Barra will end up materializing in a true global deployment of the brand.

          A greeting.


  2.   Jane You said

    Even if it reached € 200 it would still be a bargain.


  3.   mercedes said

    worth 199,00. I ordered it online… it looks great !!