Xiaomi does not lower the bar. Their mobiles have a good reputation, the competition has taken them into account as a serious reference and the commercialization of each of their models becomes not only a success, but also an advertising campaign for the company itself. So why change? This same question must have been asked in Xiaomi and the answer must have been similar to the following: if something works and does it so well ... don't touch it. And they continue on that road, selling 150.000 units of the Xiaomi Mi3 in less than 10 minutes. Another point for Hugo Barra's.
It is not the first time that the Chinese firm has sold a considerable number of devices in less time than it takes a server to go around a running track. Without going any further, the last feat of Xiaomi was to sell 100.000 Red Rice in just over four minutes, while the last time they put a pack of MI3 100.000 units were sold out in 86 seconds.
Xiaomi and WeChat allied in the sale of smartphones
The peculiarity of this latest massive and fast sale of smartphones Xiaomi is that it has been done through the application WeChat, developed by Tencent. As announced Xiaomi through its official Weibo account - a Twitter-like service, very successful in China - the 100.000 available Mi3s were sold out in nine minutes and 55 seconds using only the aforementioned chat application for the operation.
The association between Xiaomi y WeChat It is not only a wake-up call for the competition and a demonstration of the power of both firms, but also a demonstration of the potential of the application in terms of electronic commerce. We must not forget that the entire process of acquiring each of those 100.000 Xiaomi Mi3 It has been carried out through the messaging application, from the reservation of the device to its final purchase.
Given that WeChat counted at the end of the third quarter of the year with a total of 272 million active users per month we would like to ask you a question. Regarding the number of active users, other applications that could give the same profile would be Whatsapp o Line, for example, would you go shopping through these instant messaging apps or the success of Xiaomi y WeChat is it solely due to the peculiarities of the Chinese market?
Source: TheNextWeb
Do we know if these sales (this last case) are only in Asia? Or also in the rest of the world? Thank you
Good luck to the people of Mi! WeChat is an excellent ally! http://descargar-wechat.com/